Social Media Automation
Automate cross-platform content scheduling, posting, engagement tracking, and analytics — all through natural language chat with OpenClaw Ultra.
Core System Overview
This is a unified social media command center that lets you manage X/Twitter and other platforms from a single chat interface. Schedule posts, monitor engagement, run giveaways, and extract audience data without switching between dashboards.
💡 Tip
For a complete LinkedIn content workflow with API setup, token management, and publishing details, see the dedicated LinkedIn Content Workflow guide.
| System Layer | Core Function | Output Result |
| Content Planning Layer | Topic discovery, content calendar generation, format adaptation | Ready-to-post multi-platform content queue |
| Publishing Layer | Scheduled posting, thread composition, media attachment | Published posts across selected platforms |
| Engagement Layer | Auto-reply, like/retweet logic, DM handling, giveaway execution | Active community interaction |
| Intelligence Layer | Follower analysis, engagement metrics, trend detection | Data-driven content optimization |
| Monitoring Layer | Account alerts, mention tracking, performance dashboards | Real-time social media health status |
Prerequisites
| Item | Requirement |
| OpenClaw Ultra | Installed and running |
| TweetClaw Plugin | openclaw plugins install @xquik/tweetclaw (for X/Twitter) |
| Content Sources | RSS feeds, blog RSS, or manual topic input |
Step 0 — Initialize Social Media Command Center
Set up OpenClaw Ultra as your social media operations hub.
Operation Steps
- Open OpenClaw Ultra new chat session
- Install required plugins and skills
- Paste initialization prompt
Ready-to-Use Prompt
Act as my social media command center.
I manage these platforms:
- X/Twitter: [@handle]
- Other: [list]
My content niche: [niche/topics]
My posting frequency goal: [X posts per day / Y posts per week]
Build a complete social media automation system covering:
- content planning & scheduling
- cross-platform publishing
- engagement & community management
- analytics & reporting
Step 1 — Connect Platforms & Verify Access
1.1 Connect X/Twitter via TweetClaw
Prompt
Install the TweetClaw plugin and verify my X/Twitter connection.
Test by posting: "Testing OpenClaw social media automation 🚀"
Then delete the test post.
Show connection status.
Step 1 Output
Verified, live API connections for all social platforms.
Step 2 — Build Content Calendar
2.1 Generate Content Ideas
Prompt
Generate a 7-day content plan for my niche: [niche]
For each day, provide:
- topic / angle
- suggested format (thread, single post, carousel, article)
- platform recommendation
- best time to post
- 3-5 hashtags
Align the content mix: 40% value, 30% engagement, 20% promotion, 10% personality.
2.2 Adapt Content Per Platform
Prompt
Take this content idea: [idea] and adapt it for:
1. X/Twitter: concise thread (5 tweets max), hook-driven
2. [Other platform]: platform-native format
Keep the core message consistent but optimize tone, length, and format per platform.
Step 2 Output
Platform-optimized content queue ready for the week.
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